Google Ads · Search campaigns for local businesses

Google Ads that bring calls, not just clicks.

When someone types “emergency plumber near me”, they want help now. We put you in front of them, with campaigns built on research into what your customers search for and what your competitors are bidding on.

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✓Keyword and competitor research before a penny is spent.
✓Every call and form tracked, so you know your cost per enquiry.
✓Your account, your data. Rolling monthly.
Google searchIllustration
emergency boiler repair stockport
Sponsoredyourbusiness.co.uk › boiler-repair
Boiler Repair in Stockport · Engineer Today
Gas Safe engineers covering Stockport and nearby. Call now or book a visit online in 30 seconds.
☎ Call nowBook a visitReviews
Tracked
Calls · Forms
Reported as
Cost per enquiry
For any local service business Trades & home services Builders & renovators Dentists & clinics Health & wellness Beauty & aesthetics Garages & auto Cleaning & gardening Legal & financial …and any business people look for nearby.
Is it right for you?

Google Ads works best when people are already searching.

We'll tell you honestly if another channel would serve you better.

Urgent jobs

Emergency repairs, lockouts, leaks, breakdowns: people call whoever shows up first.

High-value work

Implants, renovations, cosmetic treatments: one new customer pays for a lot of clicks.

You need calls soon

A new business, a new area or a quiet season, while local SEO builds up.

The tag is there, the ads aren't

You've got Google Ads set up on your site but nothing running, or nothing being tracked.

What you get

Campaigns built around your customers, not a template.

Everything you need to turn searches into booked jobs, and to see exactly what each one cost.

01

Keyword and competitor research

What people in your area actually search, what clicks cost, and which competitors are bidding (checked in Google's Ads Transparency Center).

02

Campaigns by service and area

Separate ad groups for each service you sell and the areas you cover, so the right ad shows for the right search.

03

Ads written for your offer

Clear headlines, your reviews, call buttons and sitelinks, written to get the click from people ready to book.

04

No wasted spend

Negative keywords, location and schedule settings, so you're not paying for job seekers, DIYers or people 50 miles away.

05

Call and form tracking

Conversion tracking for calls, forms and bookings, so we optimise for enquiries rather than clicks.

06

Monthly report and review

What you spent, what came in and what each enquiry cost, plus what we're changing next month.

How it works

Research, build, launch, improve.

Nothing goes live until tracking is working.

01 · Before the call

Research

We look up your keywords, click prices and the competitors already advertising in your area.

02 · Week 1

Build

Account, campaigns, ads and conversion tracking set up properly, in your name.

03 · Weeks 2–4

Launch & learn

We watch the search terms daily at first, cut what wastes money and back what brings enquiries.

04 · Every month

Improve

New ad tests, bid and budget changes, and a plain-English report on cost per enquiry.

Case study · Chiropractic clinic, Belgrade

205 qualified enquiries in 90 days, from Google Search ads and Google Maps.

£4.72
per enquiry from ads
Billed in EUR (€5.57), shown in GBP.
The goal

Two new patients every week, instead of relying on referrals and walk-ins.

What we did

A tightly targeted Google Search campaign on high-intent searches, alongside local SEO that moved the clinic into the top 3 chiropractors in Belgrade on Google Maps.

The result

About 16 new enquiries every week, from 3,980 clicks by people actively looking for care nearby.

“Before I started working with Matija, I relied on referrals. … Now I know what to expect every month.”
Dušan Pravdić · Owner, Manuelna Terapija Pravdić
Pricing

Priced on what a new customer is worth to you.

Our monthly fee is agreed on the call, based on your goals and what a new customer is worth to your business. The ad budget is separate and paid straight to Google.

Get your free marketing review
✓One clear monthly fee, agreed before anything starts
✓Ad budget paid directly to Google, on your account
✓Rolling monthly, with 30 days' notice
FAQ

Questions, answered honestly.

It depends on what clicks cost for your service in your area and what a new customer is worth to you. Before you spend anything, we look up real search volumes and click prices for your keywords and suggest a starting budget that makes sense. The ad budget is paid directly to Google, separate from our fee.

You do. We set the account up in your name, or work inside your existing one. If you ever leave, the account, the campaigns and all the data stay with you.

Search ads can start bringing enquiries soon after they go live, because they show to people who are searching right now. The first few weeks are about learning which searches turn into customers, so expect results to improve month by month as we cut what doesn't work.

Usually it's one of three things: broad keywords that attract the wrong people, no tracking (so nobody knew what worked), or clicks landing on a page that doesn't convert. We fix all three before we scale anything, and we report on cost per enquiry, not clicks.

Not always. Sometimes a few fixes to the page the ads point to are enough. If your site is losing people, we'll build a focused landing page for the campaign.

Our guarantee is for Google Maps rankings. With ads, nobody can honestly promise numbers before seeing your market, so we agree targets with you on the call and report against them every month. Rolling monthly, so you're never stuck.

Find out what Google Ads could do for you. Free.

Before we speak, we'll look at what your customers search for, what clicks cost in your area and who's already advertising.

Get your free marketing review
On the call, we'll
01Show you the searches worth paying for in your area, and roughly what they cost.
02Walk through which competitors are advertising and what their ads offer.
03Tell you honestly whether Google Ads is the right place to start.
Works well with

One partner for the rest of your marketing.

Google Maps & Local SEO
Top 3 on the map in 90 days, guaranteed
Learn more→
Meta Ads
Facebook & Instagram ads that get bookings
Learn more→
Landing pages & funnels
Turn clicks into enquiries
Learn more→
Free Google Ads review.
See what's worth paying for.
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